Simple Site Design Mistakes That Are Costly to Your Business

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Most people tend to think about what they like when it comes to website design, and they do not think enough about their users. The best of both worlds consists of a terrific design plus helpful information presented appropriately. So we will talk about the types of web design mistakes that will not help your cause if you make them.

Whenever traffic hits your site, it should not take hardly any time at all to realize why the site exists. The obvious danger is if people have a hard time knowing why they are there, then they tend to not stick around for long. You just cannot induce any discomfort on your visitors, with your site, and have any reasonable expectation for them to continue using it. Another very important concern is for your text - no long paragraphs of text that just run on down the page. Huge pieces of content do not make the grade; you have to break it up so it looks easy to read. Copywriters have known about the effective use of white space for decades, and that is why you need to adopt the same strategy. Do stay far away from using your favorite kind of font that you just love because it looks so cool - it is about your readers and not you. We think many people understand this, it is just that they do not yet understand what to do or how to approach it. It is totally understandable to want people to remain on your site, but we are not so sure about the practice of making external links use a new browser window. People can react in funny ways to what seems a simple thing to us, and the new browser opening is generally unfavorable. Let the user decide whether he wants to stay on your site or not; if he leaves your site and wants to come back, he can always use the back button. Anything you can do to the browser such as re-sizing it, for example, you are flirting with creating a negative impression. It will usually cause problems for a percentage of your visitors when you enter this area we have spoken about.

You will find quite a few important concerns with your choice of colors on your site. Colors that are annoying and just wrong to use should always be avoided, of course. The focus of your visitor should be on the content and the colors of your website shouldn't prove to be too distracting. As always, you do need to remove your feelings if you are not a part of that audience or market. If you nail the colors, get them right, then you can encourage your readers to remain on your site for longer. Be sure to double check your text so that will not undermine all your site design efforts.

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